About Us

Embry Holdings Limited is Hong Kong's first publicly listed lingerie brand. Founded in 1975 in Hong Kong, the company is constantly seeking new ways to improve product quality and strengthen service standards. With a strong focus on research & development and continuous investment in the latest production and information system, the company has successfully obtained 188 patents, becoming a leader in the lingerie industry.

The group owns eight lingerie brands: "EMBRY FORM," "FANDECIE," "COMFIT," "LIZA CHENG," "E-BRA," "IVU," "IADORE," and "LUCIE'S WORLD," with over 1,000 retail locations across China. The product range includes bras, panties, sleepwear, swimwear, thermal wear, shapewear, sports bras, and maternity & nursing underwear. All products are made of environmentally friendly materials and follow green manufacturing processes.