Embry Holdings Limited ("Embry Holdings") is Hong Kong's first listed underwear brand and retail company. Since it was founded in Hong Kong, China in 1975, it has been committed to improving product quality and strengthening service standards for 45 years. By focusing on scientific research and continuously investing in the latest production and information equipment, it has successfully applied for 133 patents and is a leader in the underwear industry.

The group owns eight underwear brands including "EMBRY FORM", "FANDECIE Fendishi", "COMFIT", "LIZA CHENG", "E-BRA", "IVU", "IADORE Anduo" and "LUCIE'S WORLD" , all over China. It has nearly 2,000 retail points. Product categories include bras, underwear, pajamas and home wear, swimwear, thermal clothing, slimming underwear, sports bras and maternity nursing underwear, etc. They all use green environmentally friendly materials and strictly follow green production procedures , and are very popular among people from all walks of life.